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​​​​​​​​Managing the customer lifecycle with effective CRM delivers maximum lifetime value to your organization

Creating and Maintaining relationships ​with your customers through effective Customer Relationship Management (CRM) is pivotal to the success of your organization.

It's the standard by which your customers will judge against your competition. So, your ability to meet and exceed customer expectations directly influences your chances of making memorable connections with your customer base.

Creating and Maintaining relationships with your customers through effective Customer Relationship Management (CRM) is pivotal to the success of your organization.

It's the standard by which your customers will judge against your competition. So, your ability to meet and exceed customer expectations directly influences your chances of making memorable connections with your customer base.

The nuts and bolts of effective CRM

CRM systems compile customer data across different channels or points of contact between your customers and your organization.

These contact points include your company's website, telephone, live chat, direct mail, marketing materials, and social media.

Your CRM systems can give customer-facing staff detailed information on your customer's personal information, purchase history, buying preferences and concerns.

Additional functions have been added to CRM systems to make them more useful. Some of these functions include recording various customer interactions over email, phone, social media or other channels.

Your CRM system should empower managers and can automate workflow processes such as risks, calendars, and alerts. This automation gives managers the resources to track performances and productivity based on information logged within the system.

 









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