The nuts and bolts of effective CRM
CRM systems compile customer data across different channels or points of contact between your customers and your organization.
These contact points include your company's website, telephone, live chat, direct mail, marketing materials, and social media.
Your CRM systems can give customer-facing staff detailed information on your customer's personal information, purchase history, buying preferences and concerns.
Additional functions have been added to CRM systems to make them more useful. Some of these functions include recording various customer interactions over email, phone, social media or other channels.
Your CRM system should empower managers and can automate workflow processes such as risks, calendars, and alerts. This automation gives managers the resources to track performances and productivity based on information logged within the system.